Why mobile design comes first

Over 70% of visitors arrive on a phone

This isn't an assumption — it's a fact that holds true for most businesses. If your site looks great on a laptop but breaks on a phone, you're losing the majority of potential clients — often without ever knowing why.

What does "mobile-first" design mean?

It means designing the site for a small screen first, then adapting it for larger ones. The result: buttons big enough for a thumb, text readable without zooming, a menu easy to use, and images that load fast.

The opposite approach — designing for desktop then squishing it for mobile — almost always produces poor results on phones.

Google penalises sites that aren't mobile-friendly

Since 2019, Google uses mobile-first indexing — it ranks your site based on the mobile version, not the desktop version. A site that isn't mobile-optimised automatically drops in search results.

Speed is part of the experience

Mobile users are often on slower connections. If a site doesn't load in 3 seconds, 53% of visitors leave. Every site we build is optimised for fast loading — on both mobile and desktop.