EA StudioImagine a shop with no windows
You can't see who comes in, how long they stay, what they look at, or when they leave. That's exactly what a website is without Google Analytics. Google Analytics is a free tool that shows you exactly what's happening on your site.
What does Google Analytics measure?
• How many visitors come to your site and when
• Where they come from — Google search, social media, direct address
• Which pages they view and how long they stay
• Where they leave — revealing where you lose visitors
• What device they use — phone, tablet, desktop
Why is this useful for a small business?
Know that 80% of your visitors come from mobile? Then invest in mobile design. Know that most come from a specific city? Then target local SEO. Data tells you where to spend your energy and money.
Is it hard to set up?
No — installation takes 10 minutes and is included with every website we build. You get access to your own account and a short guide on how to read the key data. No hidden costs — Google Analytics is completely free.